Stirasthi (Dream Town)
Generating ₹60L+ in revenue for a new residential project in Shadnagar through hyper-local Meta Ads and strategic content marketing on a modest ₹22k monthly budget.
₹60L+
Revenue Generated
200+
Qualified Leads
4
Direct Closings
₹22k
Monthly Ad Budget
The Challenge
Stirasthi launched Dream Town, a new residential project in Shadnagar, a developing suburb of Hyderabad. Despite the project's excellent amenities and competitive pricing, they struggled to attract serious buyers in a market saturated with real estate advertisements and limited marketing budget.
Location Perception
Shadnagar was perceived as too far from Hyderabad city center, requiring education about connectivity, infrastructure development, and future growth potential.
Budget Constraints
Limited monthly ad budget of ₹22k needed to compete with established developers spending lakhs on traditional marketing and billboards.
High-Intent Buyer Targeting
Needed to filter out casual browsers and attract only serious buyers with genuine purchasing intent and financial capability.
New Project Trust
As a new venture, lacked the brand recognition and track record of established developers, making it harder to build buyer confidence.
Before & After Comparison
See the dramatic transformation in Stirasthi's lead generation and sales performance.
Initial State
- Monthly Leads 15-20
- Site Visits 3-5/month
- Monthly Revenue ₹0
- Lead Quality Low (mostly inquiries)
- Conversion Rate 0%
- Brand Awareness Minimal
Current Performance
- Monthly Leads 200+ +900%
- Site Visits 25-30/month +500%
- Total Revenue ₹60L+ New
- Lead Quality High (serious buyers) Qualified
- Conversion Rate 2% Industry-leading
- Brand Awareness Strong local presence Recognized
Performance Metrics & Growth
Detailed analysis of key performance indicators over the 8-month campaign period.
Monthly Lead Generation
Steady growth in qualified buyer inquiries
Cumulative Revenue Growth
Total revenue generated from property sales
Lead Sources Distribution
Breakdown of leads by marketing channel
Site Visit Conversion Funnel
From lead to site visit to closing
Project Highlights We Promoted
Our marketing strategy focused on these key selling points of Dream Town.
Premium Villas
Spacious 2BHK and 3BHK villas with modern architecture, private gardens, and premium finishes. Starting at competitive prices for the location.
Strategic Location
Excellent connectivity to Hyderabad via ORR, close to pharmaceutical hub, and rapid infrastructure development in Shadnagar corridor.
Gated Community
Secure, family-friendly environment with 24/7 security, landscaped parks, children's play areas, and community spaces.
World-Class Amenities
Clubhouse, swimming pool, gym, jogging track, basketball court, and other premium amenities for modern living.
Implementation Timeline
Our strategic approach rolled out over 8 months to maximize ROI on the limited ad budget.
Market Research & Positioning
Deep dive into Shadnagar real estate market, competitor analysis, buyer persona development, and unique selling proposition refinement.
Professional Content Creation
Venture-wide professional photoshoot, drone videography, 3D renders, and creation of 10 high-quality posters and 4 short-form videos monthly.
Landing Page Development
Designed and launched dedicated, conversion-optimized landing pages with detailed project information, virtual tours, and easy inquiry forms.
Meta Ads Launch
Launched hyper-local Facebook and Instagram ads targeting high-net-worth individuals, IT professionals, and families within 30km radius of Shadnagar.
Optimization & Scaling
Continuous A/B testing of ad creatives, audience refinement, and budget reallocation to best-performing campaigns. First closings achieved.
Momentum & Results
Sustained lead flow, multiple site visits weekly, and 4 direct property closings generating ₹60L+ in revenue. Strong brand recognition established.
Our Strategy
We implemented a hyper-local, budget-efficient strategy focusing on four key pillars to maximize ROI on the ₹22k monthly ad spend.
Hyper-Local Meta Ads
Precision-targeted Facebook and Instagram ads focusing on specific demographics, income levels, and geographic areas within 30km of Shadnagar. Every rupee optimized for maximum reach to serious buyers.
Conversion Landing Pages
Dedicated, mobile-optimized landing pages with compelling project visuals, detailed specifications, virtual tours, and prominent call-to-action buttons for instant inquiries.
Professional Content
Monthly production of 10 high-quality posters and 4 short-form videos showcasing project progress, amenities, lifestyle benefits, and buyer testimonials to build trust and desire.
Data-Driven Optimization
Continuous monitoring of ad performance, lead quality analysis, and weekly optimization to ensure budget efficiency and maximum conversion rates.
"Working with Ethical Entity has been a game-changer for our real estate projects. They don't just promise leads; they deliver actual site visits and closings. With just ₹22k monthly ad budget, they generated over 200 qualified leads and 4 direct closings worth ₹60L+. The transparency in how they manage our budgets and the quality of content they produce gave us complete peace of mind. They truly understand real estate marketing."
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